Daughters of the King · Corporate × Kingdom
“It is the glory of God to conceal a thing: but the honour of kings is to search out a matter.” — Proverbs 25:2
🧭 DASHBOARD
Legal Entity (Ministry) | Daughters of the King Ministries Inc. (501c3) |
Legal Entity (Brand/LLC) | Daughters of the King, LLC |
Incorporator / Founder / CEO | Fatima Call |
COO | Heather M. Jones |
Address | 1040 Ragala Street, Perris, CA 92571 |
Registered Agent | Heather M. Jones · 25745 Barton Road PMB 612, Loma Linda, CA 92354 |
Website | daughters-of-the-king.webflow.io |
Current Phase | Phase 1 — Social Impact LLC Launch |
One Line to Remember
DOK establishes the altar. The LLC works the field. Together, they sustain the calling without burning the vessel.
Operating Key
Symbol | Type |
👑 | Kingdom (spiritual, ministry, altar) |
🏛️ | Corporate (operational, brand, field) |
📜 | Governance (legal, filings, compliance) |
🗂️ | Archive |
Quick Navigation
- [[📖 Beauty for Ashes Workbook Hub]]
👑 KINGDOM CORE — Ministry & Theology
Use for: leaders, intercessors, team alignment, spiritual covering, teaching guardrails
Ministry Vision (Kingdom Mandate)
A dwelling place where daughters learn to abide in the love of the King.
Ministry Mission (How We Move)
We cultivate consecrated environments where God’s presence is recognized, honored, and responded to with obedience — so women are formed and made whole.
Theological Foundation
- God is already present and already dwelling within people.
- We don’t perform presence — we recognize, honor, and steward space for response.
- Every experience, teaching, and gathering stands on truth, love, and obedience to Christ.
Kingdom Anchors (Spiritual Pillars)
- Daughterhood — Identity rooted in belonging to the King
- Obedience — Movement that flows from listening, not reaction
- Presence — We honor what is already here
- Wholeness — Healing is central, not marginal
- Honor — Generational dignity and relational maturity
Ministry Posture (How Leaders Carry It)
- Grounded · Reverent · Warm
- Not rushed · Not reactive
- Rhythm: Listen → Discern → Decide
Ministry Boundaries
We Are | We Are Not |
Formation-centered | Trend-driven |
Sacred ecosystem | Personality-centered |
Generational | Performance-based |
Presence-honoring | Emotionally led without order |
A dwelling place | A platform |
Ministry Expressions (What We Do in the Earth)
- Retreats
- Teaching + formation tracks
- Worship gatherings
- Service / giving
- Quiet / contemplative environments
- Community care + discipleship rhythms
Discernment Filters (Decision-Making Guardrails)
Before any decision, ask:
- Does it protect presence?
- Does it produce formation?
- Does it honor order + leadership covering?
- Does it align with wholeness (not hype)?
- Does it serve the women we’re called to?
- Does it protect presence?
- Does it produce formation?
- Does it honor order + leadership covering?
- Does it align with wholeness (not hype)?
- Does it serve the women we’re called to?
Prayer + Intercession Framework
Monthly Focus | Theme + scripture + intercession targets |
Covering List | Leadership · Team · Attendees · Finances · Purity · Protection · Wisdom |
Retreat Prayer Map | Pre-retreat / During / Post-retreat |
Core Scriptures
- Isaiah 61:1–3 (KJV) — Beauty for Ashes anchor
- Matthew 7:24 — Christ the solid rock
- Matthew 28:20 — Presence theology
- Romans 8:17 — Heirs of God
- 1 John 3:1 — Daughters of God
- John 15:4 — Abide
- Psalm 34:18 — God near the brokenhearted
- Proverbs 31:25 — Strength and honour
🏛️ CORPORATE CORE — Brand & Operations
Use for: website copy, decks, sponsorships, partnerships, social bios, onboarding
Brand Vision (Public-Facing)
Daughters of the King is a faith-rooted formation brand that curates sacred spaces where the true love of God is experienced holistically by women across generations.
Brand Purpose
Curate intentional environments that make the love of God tangible, accessible, and transformative.
One-Liner
We steward spaces where women encounter the love of God — and become whole.
Mission
Daughters of the King exists to steward environments that nurture spiritual formation, emotional healing, and embodied wholeness through Christ-centered teaching, worship, and service.
Vision
A growing ecosystem of women being formed in the love of God — learning how to live it, carry it, and share it across generations, communities, and callings.
Core Values
# | Value | Description |
1 | Identity Before Assignment | We are rooted before we are released |
2 | Formation Over Performance | We value what is formed in secret |
3 | Reverence for Presence | We move with intention; we honor what is already here |
4 | Wholeness Is Sacred | Healing belongs in the center, not the margins |
5 | Generational Honor | We grow through relationship and shared life |
Brand Positioning
Statement | DOK is a faith-rooted formation brand that curates sacred spaces where the love of God is experienced holistically by women across generations |
Audience | Women 18–50+, multi-generational, hungry for formation + healing + presence |
Outcomes | Identity · Wholeness · Discipleship · Community · Obedience · Stability |
Brand Pillars (All Content Ladders Into These)
- Presence — God is here
- Formation — Becoming
- Wholeness — Healing
- Honor — Order + Dignity
- Commission — Release with covering
Brand Voice + Tone
Voice | Warm · Grounded · Reverent · Clear · Not trendy |
Tone | Poetic but not vague · Firm but not harsh · Sacred but still human |
Do | Speak identity + clarity + scripture-rooted truth |
Don’t | Hype · Performance language · Vague spirituality |
Key phrase | “We do not perform revelation. We make room for it.” |
Approved Copy Snippets
Bio (short) | Sacred spaces for formation + wholeness in Christ. |
Bio (long) | DOK is a faith-rooted community for women — formed in God’s love through teaching, worship, and healing-centered discipleship. |
Tagline Option 1 | Rooted. Formed. Whole. |
Tagline Option 2 | Presence · Formation · Wholeness |
Tagline Option 3 | Corporate × Kingdom |
Visual Identity
Primary Font (Display) | Lust Script / Cormorant Garamond |
Body Font | Avenir Next / Jost |
Primary Colors | Deep Plum #3D0A30 · Royal Gold #C9A84C · Midnight Black #0E0E0E · Cream #F7F3EE |
Jewel Tones | Garnet #6B1A2A · Sapphire #1A3A5C · Emerald #1A4A35 |
Color Ratio | 70% white/black · 25% plum · 5% gold |
Gold Rule | Gold never appears alone — always grounded by plum, black, or white |
Border Radius | 0px — sharp edges = regal authority |
Asset Library
Asset | Status | Location |
Primary Logo — Plum & Gold | ✅ Complete | [Add link] |
Primary Logo — White | ✅ Complete | [Add link] |
Crown Icon | ✅ Complete | [Add link] |
Brand Book PDF | ✅ Complete | [Add link] |
Website — Home (HTML) | ✅ Complete | [Add link] |
Website — Shop (HTML) | ✅ Complete | [Add link] |
Website — About (HTML) | ✅ Complete | [Add link] |
Website — Mobile (HTML) | ✅ Complete | [Add link] |
Figma Build Guide | ✅ Complete | [Add link] |
📜 LEGAL & GOVERNANCE
Entity Overview
Entity | Type | Status | Purpose |
Daughters of the King Ministries Inc. | California Nonprofit / 501(c)(3) | Filed | Ministry arm — altar |
Daughters of the King, LLC | California LLC | Filed | Brand/revenue arm — field |
Phase 1 Filing Checklist (LLC)
Legal
Finalize LLC name
Choose registered agent
File Articles of Organization (LLC-1)
Save stamped confirmation
Federal
Apply for EIN (IRS website — free, ~10 min)
Save EIN confirmation letter (CP 575)
Internal
Sign Operating Agreement
Finalize leadership titles
Update financial tracker COA language
Banking
Open business checking account
Link financial tracking system
Organizational Structure
Phase 1 — Social Impact LLC (NOW)
DOK (LLC) operates as a faith-rooted social impact organization. Primary revenue: earned income (retreats, products, events, partnerships).
Phase 2 — Nonprofit Arm (LATER)
DOK Foundation / DOK Ministries Inc. Purpose: scholarships, grants, donated access, community reach.
Relationship: Nonprofit raises funds → contracts with LLC → LLC delivers programs. No restructuring. No undoing work.
When to Move to Phase 2
Impact Indicators
Programs consistently fill
Repeat participants
Outcomes clearly articulated
Demand exceeds ability to subsidize
Financial Indicators
Earned revenue covers core operations
Scholarships regularly requested
Sponsors ask for tax deductibility
Grants are natural next step
Operational Indicators
Systems stable
Financials clean
Leadership roles functioning
Programs can be replicated
Typical timing: 12–24 months after Phase 1 launch.
Bank-Ready Language
Daughters of the King, LLC is a faith-rooted social impact organization. We operate programs, events, retreats, and educational experiences designed to foster spiritual formation, leadership development, and community healing. Our organization is funded primarily through earned revenue (program fees, events, partnerships) and sponsored support that expands access to our programs.
Governing Documents
Document | Status | Location |
Articles of Incorporation (Nonprofit) | ✅ Drafted | [Add link] |
Articles of Organization (LLC) | ✅ Drafted | [Add link] |
Operating Agreement (LLC) | ✅ Drafted | [Add link] |
Initial Board Resolution | ✅ Drafted | [Add link] |
Bylaws | ✅ Drafted | [Add link] |
Conflict of Interest Policy | ✅ Drafted | [Add link] |
Whistleblower Policy | ✅ Drafted | [Add link] |
Records Retention Policy | ✅ Drafted | [Add link] |
Nondiscrimination Policy | ✅ Drafted | [Add link] |
🏕️ RETREAT PLANNING & LOGISTICS
Active Retreats
Retreat | Status | Date | Location | Capacity | Registered | Revenue Goal |
Beauty for Ashes | 🟡 Planning | TBD | TBD | 40 | 0 | $0 |
Bloom in Season | 🔴 Not Started | TBD | TBD | 30 | 0 | $0 |
Beauty for Ashes — Full Overview
Scriptural Anchor | Isaiah 61:1–3 (KJV) |
Theme | Exchange + Embodiment: beauty · oil · garment · trees |
Format | 1–2 day immersive retreat |
Tone | Spacious · Sacred · Reflective · Not hype · Not over-talky |
The Six Passages
# | Passage | Icon | Theme |
1 | Making Space | 🚪 | Slow down · arrive · make room |
2 | The Ashes Speak | 🔥 | Name grief · validate loss |
3 | The Exchange | 🔁 | Release + reception · open hands |
4 | Crowned with Beauty | 👑 | Identity restored · shame replaced |
5 | Oaks of Righteousness | 🌲 | Deep roots · slow healing |
6 | Clothed in Glory | 👚 | Wear restoration visibly |
Isaiah 61 Breakdown
Element | Hebrew | Meaning |
Ashes | ʾēper | Remains after burning; grief ritual |
Beauty | pe’er | Headdress/crown — honor placed on the head |
Oil of joy | — | Anointing/soothing gladness after deliverance |
Garment of praise | — | Praise as a chosen covering — wearable posture |
Spirit of heaviness | — | Faintness/dimness/exhaustion |
Trees of righteousness | — | Slow strength, rootedness, endurance |
Planting of the Lord | — | God-planted restoration — not self-made |
Pre-Retreat Checklist
Venue secured
Date confirmed
Registration page live
Retreat bag ordered
Workbook printed
Worship team confirmed
Speaker/teacher confirmed
Catering arranged
Symbolic items ordered (clay, crowns)
Email sequence written
Social content planned
Volunteer roles assigned
Day-Of Checklist
Room setup complete
Worship environment designed
Welcome bags at seats
Registration table ready
Sound check done
Prayer team briefed
Post-Retreat Checklist
Thank you emails sent
Feedback collected
Financial reconciliation done
Photos organized
Testimonies captured
Follow-up community plan activated
Budget Tracker
Line Item | Budgeted | Actual | Notes |
Venue | $0 | $0 | ㅤ |
Catering | $0 | $0 | ㅤ |
Workbooks | $0 | $0 | ㅤ |
Retreat Bags | $0 | $0 | ㅤ |
Symbolic Items | $0 | $0 | Clay, crowns |
Worship Team | $0 | $0 | ㅤ |
Marketing | $0 | $0 | ㅤ |
Misc | $0 | $0 | ㅤ |
Total | $0 | $0 | ㅤ |
Revenue Tracker
Source | Projected | Actual |
Registrations | $0 | $0 |
Retreat Bags (add-on) | $0 | $0 |
Donations at event | $0 | $0 |
Total | $0 | $0 |
📖 BEAUTY FOR ASHES — WORKBOOK HUB
Book Overview
Project | Beauty for Ashes mid-year retreat + standalone devotional workbook |
Format | 96 interior pages · spiral or perfect bound |
Tone | Spacious · Sacred · Reflective · Not hype · Not over-talky |
Core Idea | Isaiah 61 is exchange + embodiment (headpiece, oil, garment, trees) |
Design Intent | Icons + repetition + white space + coloring pages for nervous-system calm |
Structure | 6 Passages × 14 pages each = 96 pages |
Internal Rhythm Per Passage
Enter → Reflect → Receive → Rest
- Passage opener
- Scripture page (anchor verse/phrase)
- Teaching page (gentle meaning + context)
- Story/Testimony page
- Reflection pages (journaling/note-taking)
- Iconography (visual theology)
- Coloring page
- Prayer/affirmation page
- Quiet space (lined page)
- Transition line into next Passage
Passage Flow — 14 Pages Each
Page | Content | Owner |
1 | Passage Opener | Fati (may remove) |
2 | Scripture Page | Tasha |
3–4 | Teaching (2 pages) | Fati |
5 | Story / Testimony | Bree |
6–8 | Reflection Prompts (3 pages) | Keshae |
9 | Icon Feature | Fati |
10 | Coloring Page | Heather (placement) |
11 | Prayer / Affirmation | Tasha |
12–13 | Quiet Space (lined/unlined) | Heather |
14 | Transition Page | Fati (may remove) |
Team Roles — Workbook
Person | Role | Function |
Fatima | Chief Creative — Teaching, Theology & Narrative | Vision · Teaching voice · Theological framing · Narrative arc · Icon system · Final editorial decisions |
Heather | Experience & Flow Director | Emotional pacing · Quiet space + coloring placement · Reader flow |
Keshae | Care & Experience | Reflection prompts · Journaling questions · Reader-centered tone |
Tasha | Intercession & Discernment | Scripture pages · Prayer pages · Spiritual alignment |
Bree | Fire & Prophetic Voice | Testimony/story pages · Prophetic reflection · Lived experience voice |
Supporting Scriptures
- Psalm 34:18 — God near the brokenhearted
- Jeremiah 17:7–8 — Rooted stability
- Psalm 1 — Tree imagery
- 2 Corinthians 5:17 — New creation
- Ephesians 2:10 — God’s workmanship
- Luke 4:18–19 — Jesus claims Isaiah 61
Passage 1 Teaching — “Making Space / Pouring Out”
Written by Fatima Call
Core thread: Stillness as availability. Emptying the junk drawer of the heart. Making room for God — not halfway, but fully.
Key scriptures used:
- Psalm 46:10 — Be still and know
- Matthew 11:28 — Come unto me
- 1 Peter 5:7 — Casting your care
- Zephaniah 3:17 — He rejoices over you
- John 15:4 — Abide in me
- Psalm 138:8 — He will perfect that which concerns me
- Psalm 46:10 — Be still and know
- Matthew 11:28 — Come unto me
- 1 Peter 5:7 — Casting your care
- Zephaniah 3:17 — He rejoices over you
- John 15:4 — Abide in me
- Psalm 138:8 — He will perfect that which concerns me
North star: What does it look like to be fully available — not guarded, not limited, not halfway?
🛍️ PRODUCT & SHOP TRACKING
Foundation 3 Launch Model
Phase | Type | Product | Status |
1 | Identity Product | Kingdom Identity Tee | 🟡 In Development |
2 | Teaching Product | Beauty for Ashes Workbook | 🟡 In Development |
3 | Experience Product | Beauty for Ashes Retreat Bag | 🔴 Not Started |
Full Product Catalog
Product | Category | Price | Status | SKU | Notes |
Kingdom Identity Tee | Apparel | $35 | 🟡 Dev | DOK-TEE-001 | S–4X · Gildan 5000 · heat transfer |
Heirs of God Crewneck | Apparel | $42 | 🔴 Not Started | DOK-CRW-001 | Romans 8:17 |
Beauty for Ashes Workbook | Devotional | $28 | 🟡 Dev | DOK-WRK-001 | 96 pages |
Bloom in Season Journal | Devotional | $28 | 🔴 Not Started | DOK-JRN-001 | ㅤ |
Beauty for Ashes Retreat Bag | Experience | $65 | 🔴 Not Started | DOK-BAG-001 | Symbolic items + devotional |
30-Day Identity Plan | Digital | $12 | 🔴 Not Started | DOK-DIG-001 | PDF download |
Keys to the Kingdom Teaching | Digital | $24 | 🔴 Not Started | DOK-DIG-002 | 5-part series |
Names of God Prayer Cards | Digital | $8 | 🔴 Not Started | DOK-DIG-003 | Printable |
Beauty for Ashes Coloring Pages | Digital | $6 | 🔴 Not Started | DOK-DIG-004 | 12 pages · Isaiah 61 |
Formation Collection Bundle | Bundle | $110 | 🔴 Not Started | DOK-BUN-001 | Tee + Workbook + Bag (save $18) |
Shop Settings
Platform | Shopify (embedded in Webflow) |
Size Range | S–4X (all apparel) |
Print Method | Heat transfer printing |
Base Garment | Gildan 5000 |
Monthly Sales Tracker
Month | Units | Revenue | Top Product | Notes |
March 2026 (Launch) | 0 | $0 | — | ㅤ |
April 2026 | 0 | $0 | — | ㅤ |
May 2026 | 0 | $0 | — | ㅤ |
👥 TEAM & ROLES
Leadership Structure
Vision & Integration
Name | Title | Function |
Fatima Call | Founder · CEO · Vision & Integration Lead | Vision · Teaching · Creative direction · Theology · Final decisions · Unity across teams |
Admin Team — The Structure
Name | Title | Function |
Heather Jones | COO · Experience & Flow Director | Operations · Admin · Finance · Systems · Logistics · Program flow · Emotional pacing |
Keshae Beltran | Director of Community Engagement | Reflection prompts · Reader-centered care · Community · Registration · Brand experience |
Prophetic Team — The Covering
Name | Title | Function |
Tasha Garrett | Director of Care & Generational Support · Intercession Lead | Prayer · Discernment · Scripture pages · Spiritual atmosphere · Generational care |
LaBree Puga | Director of Formation & Programming · Prophetic Voice | Testimony · Story · Prophetic reflection · Formation programming · Fire |
DOK Community — Full Roster
Ahshla Spinks · Alana Thomas · Antwinette Moulton · April Godfrey · Ashlee Mason · Ashleigh Benett · Bree LaPuga · Breija Stredic · Candice Adams · Dajah Jones · Fatima Call · Imani Collins · Keshae Beltran · Kyla Brett · Lucreatia Johnson · Monik Thomas · Raja Mason · Reiuana Hill · Samantha Smith · Shameeka Jones · Shanetta Appleton · Stella Jewett · Tasha Garrett · Tyresha Cohns
Team Commitments
- We are rooted before we are released
- We move with intention — not reaction
- We discern before we decide
- We honor what is already here
- Formation over performance — even in how we lead
💰 FINANCIAL & DONATIONS
Entity Overview
Entity | Revenue Type | Tax Status |
Daughters of the King, LLC | Earned revenue · Product sales · Events | Taxable LLC |
Daughters of the King Ministries Inc. | Donations · Grants · Love offerings | 501(c)(3) — charitable |
DOK LLC — Income Streams (Phase 1)
Stream | Type | Notes |
Retreat Registrations | Program Revenue | Primary income |
Product Sales (Apparel) | Product Revenue | Shopify |
Product Sales (Digital) | Product Revenue | Shopify |
Retreat Bag Sales | Product Revenue | Shopify |
Speaking / Teaching Events | Service Revenue | Contracts |
Sponsorships / Partnerships | Sponsored Support | Non-tax-deductible |
DOK Ministries — Income Streams (Phase 2)
Stream | Type | Notes |
Donations | Charitable | Tax-deductible |
Grants | Grant Revenue | Requires 501(c)(3) |
Love Offerings | Charitable | At gatherings |
Scholarships Fund | Charitable | Access programs |
Budget — LLC (Brand & Product)
Category | Annual Budget | YTD Spent | Remaining |
Inventory & Production | $0 | $0 | $0 |
Website & Tech | $0 | $0 | $0 |
Marketing | $0 | $0 | $0 |
Shipping | $0 | $0 | $0 |
Operations | $0 | $0 | $0 |
Total | $0 | $0 | $0 |
Budget — Ministry (Retreats & Programming)
Category | Annual Budget | YTD Spent | Remaining |
Retreat Expenses | $0 | $0 | $0 |
Teaching Events | $0 | $0 | $0 |
Marketing | $0 | $0 | $0 |
Personnel | $0 | $0 | $0 |
Total | $0 | $0 | $0 |
Monthly P&L
Month | Income | Expenses | Net |
Jan 2026 | $0 | $0 | $0 |
Feb 2026 | $0 | $0 | $0 |
Mar 2026 | $0 | $0 | $0 |
Apr 2026 | $0 | $0 | $0 |
May 2026 | $0 | $0 | $0 |
Jun 2026 | $0 | $0 | $0 |
Total | $0 | $0 | $0 |
📅 2026 LAUNCH CALENDAR
DOK (Ministry) Launch → March–April 2026
LLC (Brand/Revenue) Launch → May–June 2026
Month | Theme | Focus |
January | Foundation | Finalize mission · Separate banks · Write values · Quiet refinement |
February | Alignment | Refine messaging · Finish visuals · Pray + confirm direction |
🔥 March | Birthing (DOK) | Soft launch DOK brand · Website live · Visual identity revealed |
🌱 April | Authority (DOK) | Public language clear · Signature teaching · Gatherings begin · Donations open |
🌸 May | Transition | Begin LLC prep · Define offers + pricing · Write contracts |
🌞 June | Visibility (LLC) | LLC public launch · Services announced · Sales conversations flow |
🛠 July | Systems | Optimize workflows · Gather testimonials · Adjust pricing |
🔄 August | Review | Edit + refine · Fix leaks · No major announcements |
🍁 Sept–Oct | Harvest | Strong execution · Repeat what works · Ministry + business in rhythm |
What Lives Where
👑 DOK Ministries — THE ALTAR
Stewardship · Covering · Discipleship · Covenant
- Bible studies · Teachings · Retreats · Worship gatherings
- Devotionals · Prayer journals · Spiritual workbooks
- Mentorship / discipleship programs
- Scholarships · Outreach · Benevolence
- Money flow: Donations · Grants · Love offerings
- Bible studies · Teachings · Retreats · Worship gatherings
- Devotionals · Prayer journals · Spiritual workbooks
- Mentorship / discipleship programs
- Scholarships · Outreach · Benevolence
- Money flow: Donations · Grants · Love offerings
🏛️ LLC — THE FIELD
Strategy · Systems · Visibility · Revenue
- Paid speaking · Workshops · Consulting
- Courses · Digital products
- Design / creative services
- Money flow: Contracts · Invoices · Course sales · Product revenue
- Paid speaking · Workshops · Consulting
- Courses · Digital products
- Design / creative services
- Money flow: Contracts · Invoices · Course sales · Product revenue
🔑 The Golden Rule
DOK = CALLING · LLC = CRAFT
“Moreover it is required in stewards, that a man be found faithful.” — 1 Corinthians 4:2
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